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A Note From Emma

I started Emma’s in 2015 as a homemade cake stall at the local Ballarat market. Rain, hail and shine I would go to the market to sell delicious homemade cakes and biscuits for 3 years and this is where I would develop the love for wholesale trade. Learning the wholesale trade evolved into the building of my commercial wholesale bakery I am so proud of. We create delightful, homemade, handcrafted treats that are good for the soul.

The dreams and passion outweigh the sleepless nights and the hard work. Baking daily from the heart to create recipes just like Nana’s and striving for the pie that you can’t get enough of…

Enjoy eating our cakes like no one is watching, take that last slice of pie and sneak an extra cookie from the cookie jar, because that's why we made it so delicious!

– With love, Emma


Try our Award Winning Pies for yourself

Click & Collect Available: Order online and collect in store.

Our Services

Emma’s offers a wide range of services and personalisation to each individual request. Emma’s can offer from home delivery, to producing cakes for the local café, to even supplying the local IGA supermarket.

Each service is carefully planned and produced to meet the requirements, expectations, and desire of the beautiful homemade bakery that will leave you wanting more.

  • Click & Collect
  • Wholesale
  • Fundraising
  • Catering



Emma’s Bakery retail store a ‘dream come true’ for Ballarat baker

Ballarat baker Emma Conroy is feeling like she is waiting for Christmas, counting down the sleeps until she realises her long-held dream of opening her own retail bakery. Ms Conroy has grown her business Emma’s Bakery from a homemade cake stall at the Ballarat Market in 2015 to a commercial wholesale bakery and now to…


Emma’s Homemade Cakes Podcast Session

I recently joined Nic Ashby on the Ballarat Business podcast. I was extremely humbled to be invited and I loved sharing my story of doing business during COVID-19. Also mentioned in the podcast in the history and backstory to how Emma’s Homemade Cakes all began. It’s my big heart on my sleeve and showcases how…


Emma’s Homemade Cakes wins gold in national pie challenge

  Emma Conroy and the all-female team behind Emma’s Homemade Cakes are celebrating after winning gold at a national pie and pastie competition last week. The Ballarat-based wholesale and online bakery won two gold and six silver medals at Australia’s Best Pie And Pastie Competition in Sydney. Emma’s received gold for its Brazilian Pulled Beef…


The Countdown is on for the National Pie Championships

Countdown to the national pie championships. Held in Melbourne this year we will be entering 3 pies and our delicious Pastie. It will also be our first year with our wonderful apprentice Marie entering competition for the first time. It is always a tough competition with bakeries all over Australia flying interstate to compete. We…

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